The other day I was tweeting (weak shit right?) about how I would listen to a whole album for a few weeks. And how I would take the time to appreciate the whole concept/story the artist put together for that album. About having an experience with the artist, and not just another catchy tune to enjoy for 3 minutes and forget.
I’m sick of hearing about him lately, however I listed Kanye West’s My Beautiful Dark Twisted Fantasy as one of my favourites. He ran a specific sound to each track, used consistent artwork throughout the album cover and made a short film to accompany the album as well. He even dressed a certain way (suits, lots of sharp suits from casual to formal) to pertain to the level of luxury and sophistication he put into the album.
Childish Gambino is on the brink of doing the same with his next album, “Because the Internet.” He’s already made a short film, which has ties to his upcoming album. He’s taken on this melancholy attitude to pertain to his music, he doesn’t really care about what people think as long as he’s making a good experience to music and not just good music. His album cover imitates the gif cover on the internet and said to include a script to the album as well. He’s creating an experience for the observer/listener, not just another song for the radio.
I sound like I’m giving these guys praises. But it’s their idea of creating the ultimate personal experience that I really love. I can associate my own ‘era’ to a certain album, or associate a good or a bad time to a certain song as well. We all see big ‘artists’ do this all the time with albums, but you never get that same feeling when you know it’s been manufactured. I chose those two examples because they seemed to have a lot of personal convictions drawn into them (at the time). Something people can relate to whether it’d be the song, the clothing, the short film or the artwork. Something that will reach a thousand different people with the same message, whatever their intended message is.
It’s something I aspire to do with artistic visions as well. I can’t just take a picture and put up “a few good photos.” I have the need to develop a small/big concept or tie to it as well. Which is why most of my work is in big chunks of travelling in China, or BC, or fishing on the lake. I feel the need to create a running experience for a few weeks at a time. Lately, I’ve been lacking concepts and ideas because I’m back at school. So be patient with me, we’ll be back on track soon enough!
What art (in the most general sense, music/photography/film/painting/architecture/design) has taken you through an experience?